Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders (FT Press Analytics) by Cesar Brea

Author:Cesar Brea
Language: eng
Format: mobi
Publisher: Pearson Education
Published: 2014-05-28T16:00:00+00:00

Figure 10.1 Managing Bias Checklist

Some discussion questions:

• Take the scorecard to the next three or four meetings you go to. What biases do you observe?

• What’s behind them?

• What recent decisions have you made that may have been unduly influenced by some of the biases mentioned here?

• How would your decision have been different if you had been aware and had compensated for the biases you now perceive?

• What adjustments can you and should you make to decisions already taken?

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